Celebrating French Terroir : Launch of Lefevre Cider
A large crowd gathered at Chez Max on Baggot Street last week for the launch of Lefevre Cider, the new entrant on the Irish beverage market.
Coming straight from Normandy, Lefevre Cider was launching its flagship product. Freshly pressed from the Orchard of France, Lefevre Cider takes its roots from the work, savoir-faire and tradition of generations of French cider-makers. Produce of a French family for now three generations, owner Eric Lefevre recalls the history of the family business: “In days of old when men were men and cars were horses the people of Europe used to fight a lot. And when they weren’t fighting they were jousting. Both of which were thirsty work. My grandfather used to have many apple trees to make his own cidre. When my grandfather died in 1983, my father didn’t have the time to continue the apple tree and the cidre because he had to take care of the entire farm. They restarted in 2003, in a barn. All the family and friends were involved in it, helping to clean the apples, grinder and press them. I invited some Irish friends over for my wedding and they loved it and convinced me to bring it here. So, here we are!”.
Currently distributed in Redmond’s Off-Licence (Ranelagh), Chez Max restaurant (Baggot Street) and Deveney’s Off-Licence (Rathmines), Lefevre Cider now plans to continue its development in Dublin and in Ireland.
Among the attendees were members of the Ubifrance bureau who linked Eric Lefevre to his Irish distributors and H.E. the French Ambassador in Ireland Jean-Pierre Thébault who wished great success to Lefevre Cider: “As a produce of the French terroir, Lefevre Cider embodies the know-how and craftsmanship of centuries of France’s traditions, artisanat and agricultural expertise. From the orchards of Normandy to the shores of Ireland, the launch of Lefevre Cider in Dublin today is yet another example of the long friendship uniting Ireland and France and a symbol of the prosperous relationships between our two countries.”
The Ambassador also announced that Lefevre Cider would be present among the refreshments served for the Bastille Day celebrations organized on July 14 at the Residence of France.